"LeadSparker", "we", "us" and "our" mean DevEx Marketing LTD trading as LeadSparker, a limited company registered in England and Wales, company number 14551243 with its address at 251-260 Kemp House. City Road, London, United Kingdom. "You" means the person or business using our website or services.

Part 1: Terms & Conditions

1. Our services

We provide B2B go-to-market (GTM) strategy services, including outbound campaign strategy, prospect research, messaging, appointment setting, and related consulting, delivered on a "done-for-you" or "done-with-you" basis. The scope, deliverables, timeline and fees for each engagement are set out in a proposal, statement of work or order form ("Order"). If an Order conflicts with these terms, the Order prevails for that engagement.

2. Entering into an agreement

A contract is formed when you sign or accept an Order, or when we begin work following your written approval. These terms apply to every engagement unless we agree otherwise in writing. Your own standard terms do not apply.

3. Fees and payment

  • Fees are as stated in the Order and are exclusive of VAT, which is added where applicable.

  • Invoices are payable within 7 days of the invoice date unless the Order says otherwise. Retainers and set-up fees are invoiced in advance.

  • Third-party costs (for example data providers, email infrastructure, domains and software) are included only where the Order says so; otherwise they are charged at cost, with your prior approval.

  • If you pay late, we may charge interest under the Late Payment of Commercial Debts (Interest) Act 1998, suspend work until payment is received, or both.

  • Fees paid for work already performed or committed are non-refundable, except where required by law or expressly stated in the Order.

4. No guarantee of results

Outbound performance depends on many factors outside our control, including your offer, pricing, market conditions, target audience, sales process and follow-up speed. Any figures, benchmarks or projections we share are estimates, not promises. Unless the Order expressly guarantees a specific outcome, we do not guarantee meetings, leads, pipeline, revenue or return on investment.

5. Your responsibilities

You agree to provide accurate information, assets and approvals promptly; to give timely access to the tools and accounts we reasonably need; to respond to leads and meetings in a professional and timely manner; and to ensure that your products, claims and offers are lawful and can be substantiated. Delays on your side may delay delivery and do not entitle you to a refund.

6. Compliance with outreach laws

Outreach is carried out in line with UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), and, for recipients elsewhere, the laws that apply to them. Campaigns are directed at business contacts, include a clear way to opt out, and honour opt-outs promptly. You must not instruct us to contact individuals in a way that breaches these laws, and you agree to tell us promptly about any complaint, opt-out or objection you receive.

7. Intellectual property

We retain ownership of our pre-existing materials, templates, frameworks, processes, SOPs, tooling and know-how, and grant you a non-exclusive licence to use any of these included in the deliverables for your internal business purposes. Upon full payment, you own the bespoke campaign copy and messaging created specifically for you. Your own brand names, logos and materials remain yours, and you grant us permission to use them to deliver the services. Unless you tell us otherwise in writing, we may refer to you as a client and describe the general nature of our work.

8. Confidentiality

Each party will keep the other's non-public business information confidential, use it only to perform or receive the services, and not disclose it except to people who need to know it and are bound by equivalent duties, or where required by law. This obligation continues for 3 years after the engagement ends.

9. Liability

  • Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything that cannot be limited by law.

  • Subject to that, we are not liable for loss of profit, revenue, business, goodwill or anticipated savings, or for any indirect or consequential loss.

  • Our total liability arising from or connected with an engagement, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid us under that Order in the 6 months before the claim arose.

10. Term and termination

Each engagement runs for the term in the Order. Where the Order does not state a term, either party may end it by giving 30 days' written notice. Either party may terminate immediately by written notice if the other commits a material breach that is not remedied within [14] days of being notified, or becomes insolvent. On termination, you must pay all fees due up to the termination date and for work already committed. Sections that by their nature should continue (including payment, intellectual property, confidentiality, liability and governing law) survive termination.

11. Cancellation for consumers

Our services are provided to businesses, not consumers. If you are an individual who has contracted outside of your trade, business or profession, please contact us before ordering so we can confirm your statutory rights.

12. Website use

You may browse and use this website for lawful purposes. You must not attempt to gain unauthorised access, introduce malware, scrape the site at scale, or copy our content without permission. The website and its content are provided "as is", and we may change or remove it at any time. Links to third-party sites are provided for convenience, and we are not responsible for their content.

13. Force majeure

Neither party is liable for delay or failure caused by events beyond its reasonable control, including outages of third-party platforms, email-provider changes or restrictions, strikes, internet failures, or acts of government. This does not excuse payment obligations.

14. General

  • Entire agreement: these terms and the Order are the whole agreement and replace earlier discussions.

  • Changes: we may update these terms from time to time. Updates apply to new engagements and to the website from the date posted. Changes to an existing Order must be agreed in writing.

  • Assignment and subcontracting: we may use subcontractors and tools to deliver the services and remain responsible for their work. You may not assign your rights without our written consent.

  • Severability and waiver: if a provision is unenforceable, the rest continues to apply. Failing to enforce a right is not a waiver of it.

  • Third-party rights: no one other than the parties may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

  • Governing law: these terms and any dispute or claim arising from them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Part 2: Privacy Policy

1. Who we are

For the personal data described below, LeadSparker is the "controller" under UK GDPR, except where we process data on a client's behalf (see section 7). Contact details are at the bottom of this page.

2. What we collect and why

  • Website visitors: IP address, device and browser data, pages viewed and referral source. Used to operate, secure and improve the site. Lawful basis: legitimate interests, and consent for non-essential cookies.

  • Enquirers and prospective clients: name, business email, phone, company, role and what you tell us. Used to respond to enquiries, prepare proposals and arrange calls. Lawful basis: legitimate interests, and steps prior to entering a contract.

  • Clients: contact and billing details, account access you grant us, and our communications. Used to deliver services, invoice and keep records. Lawful basis: contract and legal obligation.

  • Business prospects we contact: name, business email, job title, company, business phone and professional profile information. Used for B2B outreach for us and for our clients. Lawful basis: legitimate interests (see section 3).

  • Newsletter or marketing subscribers: name, email and preferences. Used to send updates and offers. Lawful basis: consent, or legitimate interests for existing business contacts, with an opt-out in every message.

3. B2B outreach and legitimate interests

We contact people in their professional capacity about products or services relevant to their role. We rely on legitimate interests, having considered the balance against your rights, and we only use business contact details. Each message identifies the sender, and you can opt out at any time by replying "unsubscribe" or "stop", or by emailing us. We will add you to a suppression list so you are not contacted again. We source business contact data from publicly available professional sources and reputable data providers, and we tell you where we got your data if you ask.

4. Who we share data with

We use trusted service providers (processors) under written agreements, such as: website hosting and analytics; email, CRM and sales-engagement software; data enrichment and verification providers; email infrastructure and deliverability tools; scheduling, video-call and communication tools; accounting and payment providers; and professional advisers. For campaigns run for a client, we may share meeting details and lead information with that client. We do not sell your personal data.

5. International transfers

Some providers are based outside the UK, for example in the United States. Where this happens, we ensure an appropriate safeguard is in place, such as the UK adequacy regulations, the UK-US Data Bridge, or the UK International Data Transfer Agreement or Addendum.

6. How long we keep data

  • Enquiries and prospects: up to 24 months after last meaningful contact.

  • Outreach contacts: for as long as the data remains accurate and relevant, and reviewed at least every 12–24]months. Opt-out records are kept indefinitely so that we honour your request.

  • Clients and financial records: 3 years after the end of the relationship, in line with tax and accounting requirements.

  • Website analytics: up to 12 months.

7. Where we act on behalf of clients

When we run outreach or manage data inside a client's systems, we usually act as that client's processor and follow their documented instructions. A data processing agreement will be put in place with each client. If you have a question about how a client used your data, contact that client or us, and we will help route your request.

8. Cookies

We use strictly necessary cookies to make the website work. With your consent, we may also use analytics and marketing cookies and similar technologies to understand site use and measure campaigns. You can manage your choices through the cookie banner (if shown) or your browser settings. Blocking some cookies may affect how the site works.

9. Your rights

Under UK data protection law you have the right to be informed, to access your data, to have inaccurate data corrected, to have data erased, to restrict or object to processing (including an absolute right to object to direct marketing), to data portability, and to withdraw consent at any time. To exercise any of these, email us at the address below. We will respond within one month and may need to verify your identity. There is normally no charge.

10. Security

We use appropriate technical and organisational measures to protect personal data, including access controls, encryption in transit by our providers, and limiting access to those who need it. No system is completely secure, and we will notify you and the Information Commissioner's Office where required if a breach affects you.

11. Complaints

Please contact us first so we can try to resolve your concern. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

12. Changes to this policy

We may update this policy from time to time. The latest version is always on this page, with the date above showing when it was last changed.

Contact

LeadSparker (Trading as DevEx Marketing LTD)
251-260 Kemp House. City Road, London, UK
Email: growth@leadsparker.co.uk
Website: leadsparker.co.uk
Company registration number:14551243